Let me show you the great wineries of Texas.

Wine is a Beautiful Thing

by | Jan 7, 2022 | Texas Wine | 0 comments

Today, wine sellers are updating their packaging, making sweeter wines to cater to millenial tastes, and marketing them using social media.

Frankly, I’m skeptical about claims that my generation is any less pretentious than older generations (but maybe this is because I live in Brooklyn). My gut feeling is that we’ve just found other things to be pretentious about. Craft beer, for example. Do we really love microbreweries in our heart of hearts? Or are we just hooked on the subversive feeling of seizing a “lowbrow” thing and making it “highbrow,” staking out our generation’s claim? It’s probably a little of both, but I think there’s something to the idea that our enthusiastic adoption of cheap wine is, in part, a rejection of the stuffy, snooty oenophiles of old.

Personally, I’m a big fan of cheap wine. My plans for the weekend involve an all-day cheap wine tour through upstate New York. Three boozy stops, eight tipsy hours; it’s going to be awesome. It’s true that you sometimes strike out on taste when you go for the under $10 bin, but that happens with expensive wine too. Plus, you can try more options, because they’re cheaper! It’s not like most of us are rolling in cash, so this is obviously a major selling point. Perhaps the most important one, aside from this: cheap wine makes us happy.